Addressing the needs and challenges for reusable packaging systems through digitalisation: Learnings from project TRACE
OnlineHear from Pragmatic, University of Sheffield, AMRC and RECOUP as we share learnings from the Innovate UK Smart Sustainable Plastic Packaging Challenge funded project TRACE (Technology-enabled Reusable Assets for a Circular Economy). The project has been wide-reaching, considering packaging design; consumer perception and barriers to entry; system digitisation and modelling; and sorting and segregation.